Welcome to our new monthly feature “Knotty gets to know” where we chat to someone we’d like to know more about. This month we spoke with Melanie Lechte, General Manager of exciting new cold pressed juice brand, Organic Avenue and Knotty towel fan!
It seems every one is so much more health conscious these days. Why do you think it’s so important to make cold pressed juices a part of your diet?
I think over the past years, we have lost sight of what’s important in terms of health and wellbeing. We seem to be busier and sacrifice our health for wealth. By incorporating a cold pressed juice into your daily régime, you can ensure you get the vital nutrients your body needs. It’s a prevention rather than a cure approach !
With so many choices out there in the market now, what is it that makes Organic Avenue’s juices and cleanses different?
Well for a start, we are organic. We source from farmers all over Australia to ensure we use only the best ingredients free from chemicals, pesticides and toxins. The cold pressing process itself extracts the most nutrients without compromising the actual cells in the vegetable or fruit. This means you get the highest possible benefit when you have an Organic Avenue cold pressed juice.
You recently opened your first store in Paddington’s Five Ways in Sydney. It not only looks great but feels like the kind of space you would want to spend a bit of time in and hang out rather than just pop in quickly to grab a juice. Was this what you were aiming for?
Absolutely ! We wanted to create a unique experience when visiting the store. We wanted to be warm and welcoming. This ethos starts with the fit out and of course extends to our amazing Organic Crew.
You’ve recently launched your online store. What’s next for Organic Avenue?
We have launched our cleanse program online delivering nationally. We have quite a few cleanse options including the “Inside Out Cleanse” which guides you through not only a juice cleanse but a detoxifying program for your skin and your mind ! We believe in being truly mindful when cleansing. It’s an exciting and unique program. We are also launching Melbourne and Adelaide stores very soon which we are super excited about !
And lastly, could you tell us why you love Knotty?
I am a massive beach lover…. It’s where I find my peace. No matter where the beach… my Knotty is always close. I have around 8 Knottys, they are a compact traveller and they look super cool !