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WHY EVERYONE LOVES THE OTEKI RANGE!

WHY EVERYONE LOVES THE OTEKI RANGE!

It seems you just can't get enough of the Knotty Oteki range of Turkish towels. The collection appeals to everyone from Bloggers & Stylists to Beach Lovers & Surfers. So we asked a few of our Oteki fans what it was they loved so about the towels and here's what they had to say...

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INTRODUCING THE KNOTTY HOME COLLECTION....

Spring has sprung and there is no better time to give your home a fresh update. The new Knotty Home Collection is all you will need this Spring to add some serious style to any space.

Already having affirmed itself as a favourite among Stylists and Interior Designers, this new collection appeals to anyone ready to bring some life into their home. You’ll find luxe Lambswool Blankets, Stonewash Cotton Throws and our signature Oteki in a new design, The Arizona Bedspread.

Not only a go to on a Summer beach day, the new Knotty range can be used anywhere all year round. If you are looking to bring a little texture, warmth, and colour into your home look no further!

All you need this Spring is Knotty.

Shop the new Home Collection here

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MEET THE TALENTED DUO BEHIND KNOTTY!


In only a few short years, Knotty has managed to storm to the forefront of an extremely competitive market with their innovative ideas and unique take on the traditional Turkish towel.
Annika Macvean and Caren Vidler, our two Knotty Founders, have managed to take the standard Turkish towel and make it stand out from the crowd. With the new Knotty Home collection about to launch, we thought it was the perfect time to get to know a little more about this dynamic duo!

Knotty has become quite the success story in only a few years. What inspired you to begin the label in 2011?

We met through our daughters who were in a swimming squad together. I was on actually the hunt for a Christmas present for Annika….and saw Turkish towels online in the US. I was so impressed by the story of Turkish towels, lightweight, environmentally friendly and just so versatile for Australian life. We figured we'd add a splash of colour and a cute name and it would be perfect for the Australian market.

What do you consider to be your greatest achievement/s in this time?

Changing the look of Turkish towels. We designed the Superbright range two years ago and completely revitalised the original stripe design that had been around for centuries. The Superbrights and Colourblocks have added a whole new dimension to the colour and design of Turkish towels.
We are also extremely proud of our collaboration with Sportsgirl. Being approached by Sportsgirl to collaborate on the "KnottyforSportsgirl" range was very exciting. Having grown up with this iconic Australian brand, it was extremely exciting to be asked to be a part of their Australian designer collaborations series.

And finally, to create a business from the spark of an idea that gives us the flexibility to achieve a "mostly" healthy and harmonious work, family balance is very rewarding. Although between October and December 25th our families may disagree that there is a fair balance!

It seems everyone loves Knotty, why do you think they have such broad appeal?

Because they work! Knottys do what they say they will do…. they dry you after a swim, they're quick drying, compact, eco friendly and they look awesome! They are just SO versatile - One person's towel is another’s sarong or scarf. Some just love what they add to accessorising the home and they are perfect for the packing weight conscious traveller. Also in this day of social media, the way they look in photos and on children, teens, and in a beach scene - it just makes a photo!


Last Winter you introduced a beautiful woollen blanket to your Home collection. What other exciting new arrivals can we expect to see from Knotty in the next few months?

More beautiful blankets in some great new season colours like Mink and Rose Quartz, along with the expanded Oteki range including some fabulous new graphic designs and “on trend” colours for 2016/17 – Rose Quartz, Mint and Light Grey and all in both the standard size Oteki and the very popular double towel/throw size. Our favourite new product is a Woollen blanket/throw. It is in the same jacquared weave as the Oteki range but in wool. It is absolutely stunning and already in hot demand from many of our retailers around Australia!


We spot your Oteki range not only on the beach but often in the homes of Australia’s leading Interiors Bloggers and Stylists. What do you think it is that makes this range so popular? Are there plans to expand this collection?

The Oteki range is the perfect home or beach accessory making it so popular. Weather it is one of our Maxi Kilim Towels on the beach or as a throw on the coach or the end of a bed, or a Skull design gracing the powder room. We love our Oteki ranges – like all of our products they are sourced from Turkey and Knotty has exclusive rights to these products in Australia. These ranges were developed to offer a different type of Turkish Towel to the Australian market. We are continually developing new designs. Our many retailers around Australia, Asia, Dubai, New Zealand and America particularly love this style being so versatile and well priced.


In a competitive market, Knotty is at the forefront, leading the way. What do you think are the keys to your success?

Innovative ideas - taking the standard Turkish towel and making it stand out from the crowd. In 2013 we developed the Superbrights - gorgeous clash colours designed on our lounge room floor - now seen around the world - our colours taken on by everyone else!! When travelling to Turkey we can see the influence of our introduction of these colourful styles in the factories with beautiful coloured threads and productions on the weaving machines, in the washing houses and folding rooms. Now we have more than 15 Superbrights and 8 Colourblocks that will just keep changing with the seasons - Otekis have also been instrumental in building the Knotty brand. We continually develop new designs, colourways and styles.

We try to keep it simple and make sure everyday we enjoy what we do.
They say doing what you like is freedom, but liking what you do is true happiness.
To stay up to date with all our news, events, sales and new arrivals be sure to follow our Instagram @knottytowel and subscribe to our Mailing List. xx

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BEHIND THE SCENES ON OUR SPRING/SUMMER CAMPAIGN SHOOT

The Sun Gods answered our prayers as the Knotty team arrived In Sorrento to shoot our Spring/Summer Campaign. With blue skies and crystal clear waters, Photographer Nick Walters captured the carefree, beach loving, adventurous Knotty spirit perfectly!
Model, Annabel Cator, looked like the absolute babe she is and Stylist Chrissie Young added her special touch with swimwear from KissMax and a collection of hats from Lack of Color. In fact you'll see below that Nick took quite a liking to one straw number....we think it suits him to a tee!

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KNOTTY GETS TO KNOW - MY FABULOUS DESIGN

KNOTTY GETS TO KNOW - MY FABULOUS DESIGN


We discovered Suzanne, of My Fabulous Design, about a year ago when she posted a Knotty Towel on her Instagram page. Since then, she has become one of our favourite lifestyle bloggers to follow, giving us lots of style inspo for the home. To find out more about Suzanne and her unique style read on!

1. Tell us a little about how My Fabulous Design began? Have you always had an interest in design?
My Fabulous Design was born purely as a creative outlet! I have always had a huge interest in interior design and photography from a very young age, and I just love how Instagram and blogging allows me to fuse both these passions.

2. Could you give our readers a few tips on how they could incorporate some of your style into their homes?
My biggest tip would be to embrace what you love and not worry about what everyone else is doing! Your home should be a reflection of your personal style.
In my case, I love monochrome but always, always with a pop of colour! I also like having a mix of all different styles, I am forever changing things around!!

3. What trends do you see coming through this season for interiors?
I see a big movement towards more organic and natural products - especially incorporating plants within the home! 
Also, after a few seasons dominated by minimalist and modern, I foresee a reintroduction of the occasional vintage piece to add some more character and warmth into the home. 

4. What five words would you use to describe yourself
Creative, enthusiastic, loyal, kind and appreciative. 

5. And lastly, could you tell us why you love Knotty towels?
The first time I saw the Knotty star towel I knew I just had to buy it!
 I love the classic prints and how versatile all the products are. I use mine at the beach, on the lounge and even as a throw at the end of the bed! They are so beautifully made and wash up super well!

 You can follow Suzanne on her Instagram page @myfabulousdesign and her blog www.myfabulousdesign.net

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TRAVELS WITH THE NAVAJO

I’m often taken to the beach, pool or displayed around the home so when I found out I was heading to Europe this January I was very excited! My owner told me we were heading to London, Paris and skiing in The French Alps and I wondered what I’d be doing. Well I was busy! When I wasn’t wrapped around her neck skiing in Val D’isere, I was keeping her son warm whilst sleeping on The Eurostar or drying her freshly washed hair. She even preferred my company to those horrible airline blankets on all the plane trips. We had a wonderful trip and I’m looking forward to being taken away on the next journey!
At Melbourne airport heading to London
Keeping this sleeping beauty warm on The Eurostar
We did a little shopping in London...here I am looking almost as cool as these new Nikes!
Taking a lunch break in The French Alps
Hanging out at The Eiffel Tower

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